Starting a new project on a Web page is always a challenge in every way that, at least, tickles my stomach. When you assume a new development and more if it is for a company or any type of business there is a high degree of responsibility board of directors email database , because your professionalism is at stake and a lot of blame for the future success of that project. And if that project is also yours, the desire to achieve good results grows exponentially, do not you think?
After more than 10 years in the online world, I have led the development of many web pages, and experience has made me see that there are 4 keys that anyone who is going to be in charge of creating a Web Page should know perfectly.
Why? In my opinion, if any of these legs fails you, the project can lie down and you will be left without the possibility of growing organically.
Ok, there are 4 bases with which you have to work, what are they?
4 keys that must be mastered to lead an online project
The business objectives of the website: This should not offer doubts, you have to know what is being pursued. No company website, SME, entrepreneur, etc. It should be created without being clear about the objectives, which can be commercial or service, that is, to earn money or gain critical mass of users.
Analysis and Conversion: How the navigation flows of the web page are analyzed and how the conversion is achieved, that is, getting leads, sales, etc. If something in the development does not take this into account we may be hindering the future analysis, but also without knowledge to optimize the conversion, we will create web pages that sell less than they could.
Usability and Accessibility: I include here everything that has to do today with mobility, adapted websites, and multi-device. If you put an office locator on your website, and you develop a cool presentation in Flash to find your offices, and it seems good because it is spectacular, you will be making a mistake and you will lose terrible potential. Of course we also talk about user experience, both in the purchase and in the service.
SEO: And the fourth leg is SEO. You can not create a web page today without considering search engine positioning.
4 Keys that you should know if you are going to create a page
And this is precisely what I wanted to tell you in this article.
Why is SEO important when I’m creating my website?
Regardless of the size of the investment in the website, a Freelance or a large company, SEO is a basic aspect and a key element in your project.
This seems very obvious and we have heard the length and breadth of the Internet in many articles is not so clear in the real world and business.
You would be surprised at the web pages that are still created today in which the important SEO is only appearing on the first page of Google when searching for the company.
“It is very well positioned, because you are looking for Cauchos Martinez in Google and we are the first”
Take it now !!
And on top of that, for many, it only becomes important in the end, I make the web and then I position it, but it should not be something that you work on when you finish a website. No no and no.
If you do not have SEO in mind from the start, you’ll end up paying double for your Web, because you’ll probably have to do it again.
And besides the economic expense, one should also take into account all the potential that you would have lost since you published it.
A website optimized for search engines vs not optimized
Let’s talk about dimensions so we can understand the difference, and choose if it’s worth it or not.
In the last web development in which I am participating, I did the analysis to know what would happen if I had not taken into account the search engines in some variables, this is the result:
Monthly Data NOT OPTIMIZED OPTIMIZED
No. KEYWORDS 22 26,656
Nº OF SEARCHES 12,090 6,130,880
Instead of having been able to choose more than 6 million searches that are done every month, it could only have competed in approximately 12,000.
Without being very optimistic, imagine that I get to position well only 0.5% of those keywords, would have 306,544 searches in which it would come out.
What if the average ranking I get was a not very ambitious fifth position? According to the average CTR of 10.08% (% of clicks in the 5th result) that is published in studies of the 1st page of Google, it would have approximately 30,690 organic visits.
Would you give up having 30,690 organic visits every month? I am sure not, at least the web page with which I have done the example, I know no, because the average number of visits per month is currently 10,000.
You also have many more keywords to compete than you think, sure.And what are the variables in which we must take into account the SEO so that these differences exist?