Internet advertising, which we also know as online advertising or online advertising, depending on the country we are in, is a type of promotion using the Internet as a channel or channel usa email database . Online advertising allows us to promote and publicize our brand, product and service to millions of people, which we intend to convert into possible buyers or prescribers of our business.
Advantages of Internet Advertising
Segmentation
Online advertising allows us to segment very well the user target to which we direct the advertising campaign.
Reduced cost
Logically, advertising using the Internet as a means has a much lower cost when compared to other types of offline advertising such as the press, radio, television, etc.
Quick start-up
The timing of the launch of an online advertising campaign is inferior to another type of advertising that can take weeks or even months to prepare a campaign, on the Internet you can reduce that time to a few days.
Easy measurement
We will be able to obtain qualitative and quantitative data very complete of the effect of our campaign, being able to know the number of leads and sales produced, and how each of them has been produced.
Flexibility
An advertising campaign on the Internet can be modified and changed as many times as you want and these changes occur immediately. Based on the results obtained, it is very normal to make small changes in the marketing and advertising strategy.
Weather
It is easier to achieve the objectives in less time. We all know that time is money so this is also an advantage of online advertising.
how to advertise on the internet infographics
More effective ways to advertise online
1 Create a Blog
marketing blog
The process of creating a Blog is a simple process that can be done in a short time, but running a Blog is another story. When we have just created a blog, we have a tool that is still unpolished and needs a lot of time and filming to start working and serve as an advertising tool.
If you know how to create and set up a professional Blog go to specialized people who can help you.
The first step is to choose the domain and the second step is to hire a professional hosting, and here we come to a very important decision that can have a positive or negative impact on the future, depending on the choice we make.
I have tried several hosting from Spain and outside of Spain, and I am staying with the Hosting that I am using now for my Blog and that has allowed me to triple my web traffic in just a few months. It is for this reason that I always recommend Raiola Networks, it is not only a secure and professional hosting but it is about creating a quality relationship.
The choice of #hosting is a key aspect for a #Blog
CLICK TO TWITTEAR
Do not you know what hosting to hire?
Ask me any questions you have and I am happy to answer you.
Remember that the availability and speed of loading a website seriously affects web positioning.
Right now I have created a course with two friends and great professionals such as José Facchin and Rubén Alonso to teach students how to create a successful professional blog.
Would you like to know more about this educational initiative?
professional blog course
2 The Google search engine
The Google search engine is the main source of visits to a website or Blog. It is the channel preferred by most companies, and where you always want to rise to the top positions of the search engine.
How can we advertise on Google?
We have at your fingertips 2 types of advertising in the Google search engine; free advertising that we know with the name of SEO or search engine positioning strategy, and a payment that consists of the generation and implementation of an ad campaign on Google and its entire content network. This time I will focus on the first of the options and later on I will talk about the second.
What is an SEO strategy?
A web positioning strategy is no longer an advertising mechanism on the Internet by which most companies struggle to get the highest possible qualified traffic to your website or Blog.
More visits mean more sales?
Not necessarily, since we need to make a correct content strategy so that the visitors that we attract to our website coincide with the type of clients we are looking for. Because an important part of this strategy is to define very well this user target that will be the center of our advertising.
If you have a web page or Blog, I recommend you analyze your organic visibility with the SEMrush tool right now. We go to the tool and analyze our website, and then click on the left side in the “Positions” section, to finally click on the “keywords” section.