For marketers, the examples of inbound marketing are the spark that ignites our inspiration. buy youtube views Thanks to them, we can discover new ideas and adapt them to our brand and way of working to generate quality traffic and leads with our inbound marketing.
At Cyberclick, we believe it is important to share our experience and our success stories, in order to add value to other professionals in the digital marketing sector. Therefore, we want to share with you these 10 own and other examples of inbound marketing strategies that work.
Examples of successful inbound marketing in Cyberclick
In Cyberclick we have been using inbound marketing or attraction marketing for years . Initially, we pay close attention to the creation of the appropriate person buyer and segment the target through channels.
Then we deploy the different actions to carry out the inbound marketing plan and give results: attract traffic, convert them to leads, then to MQLs and finally to SQLs and customers.
These three examples of inbound marketing that we share below are among those that have helped us the most to obtain qualified traffic and conversions.
1) Ebook “50 trends and predictions in digital marketing 2019”
The ebooks are an example of classic inbound marketing . The premise is to offer a content of value to users in exchange for filling a form and become part of our database.
When defining the themes of the ebook, we take into account that it is in the interest of our target, so the content itself acts as a segmenter and guarantees that the leads we obtain are of quality. It is also important to designate at what stage of the funnel the content is. The ebooks usually position very well as content of the TOFU (Top of the funnel) phase .With this ebook, we wanted to create a high value content for digital marketing professionals and thus attract our target. The results are very good, with conversion rates around 60%.
2) Podcast “Inspirational Monday”
One of the defining characteristics of Cyberclick is that our culture is based on business happiness . We believe that it is very important for workers to be able to perform at a professional level and also at a personal level, facilitating initiatives for labor conciliation such as flexible hours.
Therefore, we decided to create a radio program in which we share all these principles and we put our bit to create happier companies:
Our program seeks to make everyone who starts working on Monday mornings happy and help them understand that it is possible to do things in a different way. To do this, we give them the necessary tools so that Monday is an inspiring day and not an ordeal.
The program has a weekly schedule and is led by Eduard Pascual, radio broadcaster and web content expert, and David Tomás, CEO and co-founder of Cyberclick, innovative policy maker and author of “The happiest company in the world”, of the line Editorial Empresa Activa. In addition, we have different guests each week who share their knowledge on how to better manage our own happiness.
At present we have already published more than 100 episodes and we are in the third season. The podcast has an average of 1,000 listeners per week, with some episodes that have achieved close to 10,000 listeners.
3) Webinars about online marketing
Through Cyberclick Academy, we offer audiovisual training on online marketing , including monthly webinars. These contents are focused on different aspects of online marketing, are aimed at professionals in the sector and are free.
To fit this content into our conversion funnel we opted for a variety of topics and content levels, but usually we seek to focus on users who are in the middle phase ( MOFU or “middle of the funnel” ).
As for the results, we have between 800 and 1000 people registered per month and 33% of them attend the webinar live.