Being updated on the latest and most innovative tools for Community Manager is one of the necessary aspects of this profession chief email database . I personally try to dedicate at least one hour to study and learn every day following the best professionals in the sector.
With the advancement of Social Networks today and its importance for companies, the emergence of many Social Media tools is inevitable, with the aim of facilitating our daily work with them, as well as improving the efficiency and results of our Strategy social networks.
In this post you will find 90 essential tools for any Community Manager and that are segmented in the following way:
Table of Contents [hide]
Work, functions and tools of the Community Manager
Work and Functions of a Community Manager
Tools for Social Networks
Tools for Twitter
Tools for Facebook
Tools for Google+
Tools for Pinterest
Tools for Instagram
Tools for LinkedIn
Other Tools for Community Manager
Tools to create infographics
Tools for your Blog
But before starting with the list of tools I would like to discuss an interesting topic that is the functions and work that a Community Manager performs.
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Work and Functions of a Community Manager
Well, there are many functions of a Community Manager, but here I will summarize the most important ones:
1 .- Content creation for Social Networks and Blog. It is very common that this professional, besides dedicating himself to his work as a Community Manager, also dedicates himself to the creation and management of the corporate Blog of the company.
2.- Establish the publication calendar. For which you should know very well the behavior of fans and fans in different social networks to determine the hours of publication with the greatest impact.
3.- Monitor the publications and news of the sector. Information is power, and this is something that the Community knows perfectly, this will allow this professional to select the best content for each of the company’s social channels.
4.- Monitor the statistics of your own networks. You should analyze the result of the publications and the result of the different strategies and campaigns carried out.
5.- Know the target perfectly. We all know that it is a vital aspect to know very well the target of our social strategy, the more information we have, the easier it will be to achieve the objectives set.
6.- Grow the community of followers. Getting followers in Social Networks is important, but it does not help to have thousands of followers if we do not get them to participate and if they are interested in what we do, therefore one of the most important functions of the Community Manager is to be a dynamic of their social community.
7.- Be prepared to manage an online crisis. This may be the most unpleasant part or function of the Community Manager job, but you need to be well prepared and know how to manage it successfully.
8.- Work the brand image. Social networks are a powerful channel to work the brand image so the Community Manager must know how to make the most of it to make the brand more known and relevant in its sector.
9.- Networking with other professionals. If we do networking with other relevant professionals in our sector, this can be very positive for our social brand image and to promote all our actions.
community manager functions
What other features of the Community Manager would you add?
Now I already list what I consider to be the best tools for Community Manager. If you miss any I encourage you to leave me a comment with your contribution … ?
Tools for Social Networks
1.- Klout
klout
This tool analyzes the influence in social networks of a person or brand.
It is the most used in the world and in Spain, is one of the factors or criteria that are analyzed to hire a Community Manager.
2.- Cyfe
cyfe
With this tool you will have all your analytics in a single dashboard. A highly recommended tool.
3.- Buffer
A tool with which we can postpone the publication of our posts at the time of best impact, and that we can use on Twitter, Facebook, Linkedin and Google+.
Particularly, I like this tool so much that I include the button from the blog so users can use it more easily.
4.- Hootsuite
The most used social networks management tool in the world and that the pod