I am looking for a CM and in the selection process I have found many candidates who will be proficient in Digital but are not CM’s. I share some reflections of what is demanded in this role today and is what companies seek.China Email Database has high quality sales leads from the China.
CM without personal brand is not CM
This is a problem that has to be solved, a brand that seeks positioning or maintaining it, can not put the most valuable thing that it has that is its brand in someone who does not make it known. A Community Manager without communities, without managing it will not be the right one for the awareness plan. Friend CM creates your personal brand, create communities where you lead the conversation.
CM without Blog is not CM
Another frequent problem is that there are CMs without Blog, why will they say? Well, the answer is how to guarantee that they will do good content management, disciplined focused on generating traffic and not just likes. At the end of the accounts, the CM is part of the traffic and content management engine. Friend CM creates a blog of whatever you are passionate about, but sell yourself, create content and share them.
CM without Social Networks is not CM
Funny and ridiculous as it sounds is true, there are CMs that do not have Twitter or to YouTube channel and many do not think about opening Snapchat or Pinterest, seriously, the market is full of only Facebook and Instagram CMs, but with little influence and in many cases without content management.
It is clear that everyone decides which network to move, but if you want to be a great CM, you can not generate content for the networks with the highest traffic. Friend CM uploads to video on YouTube from time to time, general a sequence of Tweets on a topic, builds to thematic on Pinterest there is a lot to do.
CM without Fan Page and Pattern is not CM
You need to be a CM that knows the Bluprint program of Facebook and that manages the Business Manager and understand how to guarantee optimize spending, scope and conversion with the different campaign formats. Amigo CM guide, invest in your Digital presence, buy a domain or invest in a project, show your results with numbers and not with a CV.
CM without portfolio and without LinkedIn is not CM
Finally, create your portfolio, show it the social media campaigns that you have developed and the effect generated for the brand and the business. Use LinkedIn not as an employment exchange but as a means to generate networking. Friend CM you must be the Community Manager of your own life.
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