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WhatsApp , the most popular messaging application in the world , has announced that from next year it will introduce advertising on its platform .
Since its purchase in February 2014, Facebook has been considering the option of monetizing WhatsApp. In August of this year, the company already integrated WhatsApp into the News Feed of its social network, and at the same time launched an API for businesses , but now they want to go one step further with the introduction of ads in their Status function, according to the company. Vice President Chris Daniels to a reporter for The Economic Times.
Video with the latest news of marketing and digital advertising (November 2018)
WhatsApp Status, a feature of ephemeral photos similar to Instagram Stories, saw the light in February 2017 and in a short time it has become an extremely popular format worldwide.
Currently, the WhatsApp states have 450 million daily users , a figure that exceeds 400 million Instagram Instagram or 187 Snapchat. The introduction of advertising on this platform is another incentive, and a new format, for brands and companies that advertise or want to advertise within the Ads Manager of Facebook.
The arrival of the ads to WhatsApp follows the success of platforms belonging to Facebook, such as Messenger or Instagram. In both the company has stories, images or videos of a few seconds that can only be seen for 24 hours since its inception. The new ads would be interspersed among the publications of your contacts, and would be full-screen vertical format.
In the chapter ofCyberclick News for Novemberwe discussed the WhatsApp news extensively, as well as other prominent ones in the world of online marketing ; the latest news from Instagram Shopping for the Christmas campaign, advertising in beta in AMP Stories of Google Ads or the new trends ebook for 2019 that Cyberclick has launched . Look at it in the video that we have left you in this article.