The conversion funnel is one of the most powerful tools for inbound marketing and digital marketing , buy youtube views especially in the ecommerce sector. But it can also be applied to offline campaigns and in general , to any process that seeks to generate a conversion.
Optimizing your conversion funnel allows you to easily increase your sales figures, but first you need to have clear concepts. Let’s see what exactly is the funnel , what are its main phases and how can we optimize it.
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What is the conversion funnel?
The funnel of conversion is a way to classify and organize the different stages through which users pass since they detect a need related to our brand until they become customers. Clearly define our funnel can help us detect possible failures and thus optimize the conversion ratio .
The conversion funnel consists of three main stages:
- Stage TOFU or top of the funnel : this is the first phase or upper part of the funnel. The user has detected that he has a need and is looking for information to answer it. To capture it, we have to have prepared a content strategy that includes general information about needs related to our product or service.
- Stage MOFU or middle of the funnel : in this second phase, the user is already clear about what he wants and is evaluating several options, including ours. To get it to stay with you and keep moving forward, you will have to offer a valuable content to be encouraged to leave your data and become a
- Stage BOFU or bottom of the funnel : finally, at the bottom of the funnel we have users who are ready to convert and only need the last push. It’s time to offer free trials, discounts or specialized services
5 tricks to optimize your conversion funnel
- Configure your good metrics . Most of the current web analytics services, such as Google Analytics, offer the option of configuring the different steps of the conversion funnel in order to analyze them in detail. Make sure it is correctly configured and give a review to detect the weak points.
- Simplifies navigation . If you want users to stay with you, you have to make it easy for them. Make sure that visitors to your website can easily find what they are looking for and that the different steps of the funnel are clear.
- Use tests A / B . In each of the steps of the conversion funnel you will find different elements to optimize, such as calls to action or the color of the buttons. Well, it is an ideal place to do A / B or multivariate tests and see how conversions respond.
- Help the users . On many occasions, visitors may have doubts throughout the purchase process. If they do not find a quick response, they may leave your page and no longer visit you. To prevent this from happening, include a good page of frequently asked questions and, if possible, a live assistance chat.
- Use the social test. The logos of other brands that have trusted you or customer testimonials are two good resources to gain the trust of users and increase conversions.