On Twitter as well as on other social networks, it is very common to find a multitude of accounts for the same brand . For social users, buy youtube views this involved an additional investigation task to be able to identify which of the accounts was the authentic and which false (or possible false accounts , since many companies have been dedicated to creating accounts without control).

Twitter was one of the pioneers in incorporating the verification of the account, granting a distinctive blue badge that identified the account as authentic, that is, it had been verified.

For the brand this meant highlighting the false ones and avoiding the followers to end where they should not and in turn, it facilitates the positioning of the brand within the social network (including searches).

Until recently, it was Twitter who decided which accounts were verified, but now it is a process open to the public . Being the SMEs and merchants the most interested in having their accounts verified as they provide certain extra benefits on the normal accounts:

• You can choose from whom direct messages are received: people who are followed or all those who follow.
• Twitter Analytics features are incorporated as the impact of tweets and the success of the account. No need to go to Twitter Analytics, of course.
• In addition to “All” and “People you follow” in the notification area, two more options will appear: “Mentions received” and “Special comments”.

How to verify my Twitter account? Requirements to verify the account on Twitter

To verify the account on Twitter you have to fill out this , but to be accepted you must meet some minimum requirements.

Not be a personal account (unless you are famous) but also the account must have:

• The name of the brand
• Verified phone number (the organization’s principal)
• Confirmed email address (the main organization)
• Biography (of the brand)
• Profile photo and Cover (representing the brand)
• If it is personal (for being famous) it must have the birthday date.
• Have the URL of the associated corporate website
• And the Tweets must be marked as public.

Certainly a non-famous person can verify your twitter account, but as we saw the direct benefits are more oriented to organizations and institutions, companies and celebrities. To verify a personal profile must be attached to the application a copy of an official document with a photo that endorses us. For example: DNI, Passport or Driver’s License.

On Facebook you can also check accounts

In Facebook there are two types of verifications, one similar to that of Twitter and the one aimed at verifying the identity of application developers for the social network.

The requirements to verify the account on Facebook if you are an app developer is simple.

First you must 

And then you must 

To obtain the verification of an account for companies, businesses or famous person, we are asked for many less requirements. If the page falls within the categories Companies and organizations or Local Business, we can already aspire to a good request.

To verify the page we will find the option in Configuration. And you only need to have a profile picture, a cover, provide a phone number associated with the brand or provide a valid document associated with the brand, such as a electricity bill, internet or phone. Simple right?

Once over, Facebook will change the blue badge (if you have it previously) to a gray one.

And in other social networks?

On Pinterest, Instagram, Google+ and YouTube we can also verify our account.

Pinterest is reserving verification to profiles of media, politicians, major brands and celebrities. Eventually they may end up opening it up for the general public.

We can not send any verification request to YouTube either. The verification can be received automatically based on our activity in the social network, because based on the published content it is relatively easy to know if this profile corresponds to a famous institution, company or profile.

Even so, for Google to verify our channel, it must be linked to our website and our Google+. The likelihood that they will provide us with verification of the channel is greater if our Google+ Pagehas also been previously verified.

In Google Plus anyone can request verification of their profile, but in the case of personal accounts we must have a large number of followers and be very active in the social network. Both personal profiles and verified brands will receive a white badge.