If you have a blog, believe me you are interested in reading this article because I will explain how you should focus your content strategy to improve its effectiveness, and even more importantly, to achieve the conversion and monetization goals you are looking for.
Let’s start the story at the beginning, and how Indian Email Lists you should create a blog content strategy , to avoid falling into the error of thinking that this is a matter of time or publishing n articles why it is not.
A content strategy is not a content plan, just as an editorial calendar is not a document with the titles and dates of the contents that we will publish on the blog, and I will explain why they are not in this article, and what It is even more important, how should be a good content strategy and a good blog editorial calendar.
A content strategy is a detailed plan for the diffusion of a personal brand or a business, which seeks to achieve specific objectives through a strategic design of different contents and a tactical plan to promote them.
If you are thinking about creating a content strategy for your blog you should take into account all these phases;
- Initial situation. We analyze the current situation of the blog, in which you should do a complete marketing audit analyzing aspects such as SEO, the content strategy, the product or service, and the a priori objectives that the project would like to achieve.
- Goals. Here you will define the qualitative and quantitative objectives of your project, and remember to attract qualified traffic is not an objective, it should be a means to achieve a goal. To make it easier for you I’ll give you some examples;
– Get 5000 subscribers in 1 year.
– Increase the sales of an Ecommerce by 10%.
– Increase conversions through the newsletter.
- Analysis of the market niche. Now is the time to conduct a competitive analysis, and analyze the situation and evolution of that particular niche or market.
- Audience. You have to define your profile or user profiles, this aspect is key to the success of your content strategy.
- Strategy. Design the strategy that my project will have and other channels that I will need to use, such as social networks. Remember that all the previous data are of great value to design your content strategy, and you must define aspects such as; frequency of publication, types of contents, content objectives, etc.
- Plan of actions. Here we are going to define the tactical plan of actions that we are going to carry out in our content strategy. I recommend that you define a tactical plan at a general level with the common actions you will perform and then a specific tactical plan for each of the contents that you create.
- Contents The long-awaited moment of creating our editorial calendar arrives, all the data analyzed above and each of these phases will be of great help to us to better choose the contents of this editorial calendar.
- Promotion . We will describe all the promotional actions that we are going to do in general for a content as well as the specific actions for each content, and remember that sharing in social networks is not even the tip of the iceberg of the promotion, there are many more actions that you need perform.
- Analysis. You will have to analyze the results obtained to update or make decisions in the design of this content strategy.