YouTube, that immense store of videos that has become practically a new way of watching television uk email database . How to create an account on YouTube may be easy, but how to optimize it is much more complex.
Maybe you think that YouTube is just a video platform where you can enter to hang out, but it’s not like that. This platform is also used (every day more) to learn, to get excited, to have fun, to sell And it is this last that really interests us.
Sell on YouTube?
Exact!
And I do not mean the annoying advertising videos that appear before starting our favorite video, no. I mean branding, whether personal or corporate. I refer to marketing and more specifically to Inboud Marketing.
It is about taking advantage of this platform to sell our image, to attract a selective public (those that really convert).
On YouTube, hundreds of millions of videos are watched daily.
You do not believe it?
Check these statistics on the official website, you will be surprised by the data.
And now I ask you Why not take advantage of this online channel to sell?
Well, it turns out you can do it, what can I say You should do it!
In this guide we will not only see how to create a channel on YouTube. We are also going to optimize it so that it sells, so that it obtains traffic and so that it generates conversions.
So, let’s go to it.
How to create a channel on YouTube?
In the following video of my friend Roger Llorens you can see very good tips on how to create a YouTube account like;
Bet on the value content.
It evolves and grows every day with your channel.
SEO and Social Networks can give you a hand to publicize your channel.
The importance of working with the loyalty of subscribers.
Constancy always linked to quality.
Always practice Networking.
Optimize the thumbnails of your videos.
Do not forget to always follow and analyze your competitors.
Let’s see how to create a channel on YouTube step by step.
The first thing of all is to have already created an account in Google.
If you have not done it yet, I’ll show you how. If you already have it, you can skip this point.
How to create an account in Google?
To do this, you must go to this URL.
Once inside, you must fill in all the information requested.
how to create an account in googleOnce created you will be welcomed and ready, you already have your new account.
Now that you have an account on Google, you can now create a channel on YouTube.
Let’s see how:
Obviously, the first thing is to enter YouTube. Once inside you must log in with your Google account.
We are already inside, now what?
Go to the “My channel” button. It has no loss. It is at the top left, just below the red start button.
Next we will get the following window:
entering the youtube channel
Let’s see what we can do here.
To begin, we can modify the name and surname. You are also given the option to use a trade name, so we are not going to lose that opportunity, let’s create one:
use commercial name
I have chosen my name, you can use whichever you want …
On the other hand it allows us to choose between:
Product or brand.
Company, institution or organization.
Arts, entertainment and sports.
Other
It is important to know how to choose this segment well, because depending on which one we choose, YouTube will treat us as such.
I have chosen “product or brand”, because with my channel I intend to enhance my personal brand.
Let’s keep going…
Once accepted the conditions of use and saved the changes, it will redirect us to our new channel.
!! Congratulations!!
We have already learned how to create an account on YouTube.
Now let’s see how to configure the visual aspects of our Youtube account.
Change Background of the Youtube account.
For this you have to go to your channel.
Then click on “Add channel header”. If you already have a click on the pencil in the upper right corner and then on “Edit channel header”.
edit youtube channel header
Then it will ask you to upload an image or choose one from “your photos” or from the “gallery”. I’m going to upload one from my pc:
upload header image
Now you just have to crop the image to your liking.
It’s that simple
The recommended measures are the following:
Width (width): 2560 pixels.
Height (height): 1440 pixels.
The maximum weight of the image can not exceed 4 MB.
Ideally, your background is a worthy representation of your personal or corporate brand.
It must be an image with a high quality and that is not deformed.
The higher the quality of this, the better the image you transmit (use the .png format).
Change Youtube account image
To change the image (the photo) of your Youtube account, you must follow the same steps