The categories are really the forgotten ones of the world of web positioning, and the truth is that I do not understand why, since they are very important elements in the SEO world china email database , and we have to know how to optimize any category in order to obtain a great and powerful search engine positioning resource.
Start optimizing the categories for #SEO today
CLICK TO TWITTEAR
You may also be interested:
Advanced SEO Guide + Ebook Basic and Advanced Web Positioning
10 tools to analyze the visits of a web page or Blog
Word cloud: Influence of tags in SEO
Why is it important to optimize the categories?
1.- Because they are pages that reach a great authority.
2.- Why we can position these pages and get web traffic.
3.- They are of great help to transmit the “link juice” to the articles that contain it, the more authority the category has, the more authoritative the articles will receive.
4.- Because they are the way we segment and categorize our content, so it has a direct relationship with our web architecture.
Basic aspects to optimize the SEO of the categories
1.- SEO plugin. The first thing you need is to have an SEO plugin installed in your Blog or website that allows you to work on the SEO of the categories. In my case, I use the SEO By Yoast Plugin, and I recommend it to everyone because it makes all this optimization work much easier.
2.- Choice of categories. Whether it is a web page, blog or Ecommerce, it is undoubtedly an important part of the life of any page to make this choice, and I always recommend that you choose as few as possible to generate a consistent structure.
It is preferable to start with 4 or 5 categories, well fed and managed to start with 20, and many of them empty or almost empty.
3.- Elements to optimize. Now let’s access our list of categories and open any of them to see which fields we have to optimize for SEO.
SEO category optimization
Name: We choose the name of our category
Slug: The URL that will have our category. It is important that we always use a friendly format.
Description. We make an introductory text that presents the content that we are going to see and where it is very convenient to add one or two lines.
SEO title. Title that will index Google of our category, here you have to follow the optimizations of SEO On Page normal and place the keyword to position as much to the left as possible.
SEO description Finally the SEO description, we make a more summary and synthetic version of the description we have used, and taking into account that we can only use 156 characters.
If you want to know more how to optimize the SEO of any category of your web page follow these tips.
5 Tips for optimizing the categories and to boost your web positioning
1.- Increase the descriptive content of your categories
You need to add a descriptive content just at the top of it to improve your SEO On Page, but what happens is that WordPress by default does not allow us to get content formatted, and what is worse we do not have an editor to be able to layout it as we would like, then what I recommend is that you install the Visual Term Description Editor plugin, and in this way the simple WordPress box will be replaced by an editor where you can put all the format you want to the description and thus be able to add h2 and h3, for example.
editor description categories
2.- Send authority to the categories from your post
Something that very few people do in their articles and that is highly recommended is to add internal links to categories from the articles of the post, and this is because we are helping to increase the page authority of those categories and in turn that the links that from these point to the post that it contains, have greater strength, and therefore, help improve the web positioning of the post.
There are people who also do this with the tags, but you know that I am not very supportive of the use of tags, and except for a few projects where there is a large volume of content, in the vast majority I prefer to avoid them.
3.- Avoid duplicate content
I have seen blogs with more categories or tags than content, this is very dangerous because it could be detected as duplicate content and then become totally worthless content for Google.
The truth is that it does not make any sense that we create categories or tags that only contain a content inside, it seems logical that Google will take away value from our content.
Learn how to detect duplicate content and improve the quality of your Blog.
4.- Choose a coherent and consistent architecture
Always think that in the world of categories less is more and do not go crazy to create categories or any other type of segmentation.