You really wanted to tell you about the enormous potential that “Long Tail” has within our content strategy, and how this can significantly improve our SEO or web positioning agency owner email database . When you are thinking of writing content to position your Blog for a certain keyword, sometimes you do not stop to think about the opportunities that certain keywords have when we analyze your Long Tail, but you will see in this post that when you want to write a new article for your Blog, you do not have to think about positioning yourself in a single keyword, but rather you can position yourself in hundreds of keywords.
You’ve heard it well in this post you’ll learn how to position yourself in hundreds of keywords, which logically will generate a lot of web traffic to your Blog, and all with a single article. If you apply it well you can double and even triple your web traffic in a few months.
What is Long Tail?
The term Long Tail was born in 2004 thanks to an article published by Chris Anderson. The word “Long Tail” allows that thanks to technology we can think of a term well known by everyone in the world of online marketing as it is the niche market.
Companies can sell small quantities of their products and that it is profitable.
Thanks to the Internet, now many companies can sell products with greater diversification and covering more niche markets, thus achieving 2 positive effects; On the one hand, an increase in the sales of the company, and on the other hand a benefit for the consumer because it has a greater offer at your fingertips.
The Long Tail and the SEO
When we want to position a business on the Internet, one of the first steps we must take is to do a keyword study or in other words, we do a market study in real time. With this study we will obtain information about the interests of the users.
When we apply Long Tail to SEO, what we get are the combinations or search suggestions that we can obtain from a base term, in this way we can go to more specific and small niches where it is probably easier and easier for us to position ourselves.
I’ll give you a very simple example so you can see how easy it is to understand the term Long Tail:
google search
When we carry out a search in Google, the search engine offers us a series of suggestions that will help us obtain the “Long Tail” of that specific niche.
At first glance we can think that if we make a post for the term “image bank” we will be positioning ourselves in one or several keywords, but if we do a study of agreement with the tool SEMrush we see that we can position ourselves in more than 150 combinations of words.
study keywor concordance
Anyway now we will go into detail in the use of the techniques and tools that I use in my Blog, and what good results it is giving me, you can see it in the organic evolution in Google of my Blog.
organic evolution
How to Squeeze the “Long Tail” to improve SEO
We arrived at the most practical and interesting part of the post, where I will explain the techniques and SEO tools that I use to squeeze the Long Tail to the maximum.
Something I have not said, but I would like you to know is that an increase in visibility in Google search engine, will logically be transformed into a considerable increase in the number of visits to your Blog or website, being able to duplicate your web traffic few moths.
1.- How to find the keywords with a wider Long Tail
The objective is simple, we need to find the largest number of topics in our sector and where we have a clear objective to position ourselves, and where the number of combinations is hundreds of keywords, or failing that, the largest possible number.
1.- Manual Search. Through this method what we do is to make a concordance study of those terms that we want to position or that are in our base study of keywords, and thereby determine which are the keywords with the greatest number of combinations or with a better long tail .
2.- Analyzing other similar Blogs. The SEMrush tool has a functionality that is completely amazing and that allows us to analyze blogs with more visits from our sector and see which ones have the best use of Long Tail.
For this we go to the tools and enter the URL of the Blog to search and then we go to the organic section and click on “Pages”, which will get the post that more keywords have positioned in Google the Blog, finally I recommend that you click on “keywords” to order them from highest to lowest, as shown in the following image.
semrush pages3.- Performing searches by topics. Sometimes to find a good niche of keywords we just need to put some common sense and search for the most important topics in my sector.