In this complete Instagram Guide you will learn everything you need to know to squeeze and take full advantage of this social network that does not stop growing chief technology officer email database , all explained in a very easy and simple way to follow.
In the guide you will find:
Reasons why you are interested in betting on Instagram.
How to optimize your Instagram profile
Tips to get followers on Instagram.
Tips to improve engagement.
Tricks and secrets of experts.
What is it and how to download Instagram?
Instagram is a web application that you can also use and download to your favorite mobile device, since it is available for Android, IOS and Windows Phone, which allows you to share your photographs with or without editing, among the users of this network and that has been popularized thanks to its ease of use and its characteristic filters.
Since its birth in October 2010, Instagram has not stopped growing reaching the figure of 300 million users today (70% comes from countries outside the US) that raise around 70 million images daily.
Types of users on Instagram
Knowing the type of user that moves in each of the social networks that currently exist, is one of the first analyzes that we must address in order to be able to assess the suitability of incorporating it in our Social Media Plan.
If our users are not on Instagram, what will your company be for?
For Spain, the number of users of social networks reaches 14 million (18-55 years), which represents 82% of Spanish Internet users, according to the IAB study published in January 2015.
According to these data, of the total sample, 29% of Instagram users are women, compared to 23% who are men, distributed in the following age ranges:
18-30 years ➡ 34%
31-39 years ➡ 22%
40-55 years ➡ 23%
use of Instagram study
Being the fourth most used social network in the age range of 18-30 years and as the sixth for the rest of ages.
The average usage is 4.8 days a week.
4 Powerful reasons to bet on Instagram
If the target audience of your company is on Instagram, I’ll tell you what are the 4 big reasons why it might be a good idea to make the effort to meet them in this space:
1) Instagram is the King of Engagement
The study conducted by Forrester Research proves it. While on Instagram the publications generate a percentage of engagement of 4.21%, on Facebook and Twitter it is 0.07% and 0.03% respectively.
That is to say, that for every million fans that have the marks in Facebook, their publications only receive 700 likes, comments or shares. On Twitter, this number drops to 300 interactions per million.
forrester
2) It has an organic reach of 100%
The great decline in organic reach (unpaid publications) on Facebook in recent times, brings us head to all those who seek to increase the visibility of our brands in digital media.
To give you an idea, the average percentage of organic reach in the fan pages according to Agorapulse Barometer, are (June 2015):
Less than 1,000 fans: 27.1%
Between 1,000 and 10,000 fans: 15.1%
Between 10,000 and 50,000 fans: 10.0%
Between 50,000 and 100,000 fans: 8.9%
More than 100,000 fans: 7.3%.
On the contrary, on Instagram the reach is 100%, that is, your posts will appear to all your followers whenever you post an image.
3) Visual base network
It has always been said that a picture is worth a thousand words and that is the great power of Instagram, the transmission of emotions and desires through the visual component where the image is the absolute protagonist of the publication.
4) Rapid user growth
In less than 5 years, Instagram has gone from being an absolute unknown, to reach the figure of 300 million active users worldwide, surpassing the famous Twitter network with 288 million users (March 2015).
How to optimize your Instagram profile
Optimize the profile of your Instagram account, it will help you to offer a correct image of your company, to define and position yourself in the most appropriate way. Remember that the profiles of all your social networks must be well worked and developed since they are an important part of your online reputation.
how to optimize your profile in Instagram
➡ Put a link to your website in the bio to favor traffic
Instagram only allows you to put a link on the site indicated for it within the bio of your profile. Nowhere is any url clickable, not even in the comments of your posts.
Choose your username and place a brief description well prepared.
➡ Make a “call to action” to encourage visits