AUTHOR: Juan David Ramírez Brand
Exponential marketing specialist and emotional marketing strategist, community manager and graphic designer.USA Consumer Email Database is the fantastic email marketing list of United Estates.
We live obsessed by the new tactic, new tools or ways of doing things, but we forget the basics, we forget how to love and customer loyalty so that is not only our love of spring.
And that’s where real strategies and forms come in that help us see beyond a tactic and immerse us in true systems that generate loyal connections.
One of them is the VALUESTAR, a strategy used by the personal card store HALLMARK, to discover how to make your customers fall in love, truly reflecting the brand image they want to reflect, measuring the energy and time their clients spend in living memorable experiences . , adding value to their lives.
LOVETING: The art of falling in love with the client
It works in the following way. There are 2 physical and rational aspects in which factors such as product characteristics, benefits, advantages, price, promotions, discounts, among others, will be defined.
EMOTIONAL ASPECTS
EQUITY: many times we create missions and visions that sound very nice but in reality they are not fulfilled. In the part of the star that corresponds to equity, the company must be seen as a person who wants to reflect an image and that both of that image is perceived by the user.
EXPERIENCE: from the entrance to the website, to call, an email, how it is handled and how it feels in the place, contribute to generate a good experience. The experience is what makes a customer continue to frequent a place because of his or her memorable experience, or that does not come back because of unpleasant memories.
ENERGY: we must measure all the processes of our company, to know how much time and energy my client spends in arriving at the memorable experience that I wish to give him. There we will discover that we can improve to minimize the wear and tear of that time.
Tell us what a memorable experience you remember and what makes you fall in love with a brand.
There are many variables and issues that influence the VALUESTAR, and that little by little we will deepen and socialize, delving deeper into the exciting emotional marketing world.
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