Merry Christmas Eve! We hope that ,buy youtube views your marketing campaigns at Christmas this year are going well. Maybe you’re still in time to change some details for Reyes, or you just want to know how to keep improving year after year. In any case, you will surely learn useful things with these 40 Christmas marketing tips so do not miss them!
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Christmas marketing tips: preparation
1) It starts in July. ¿ Do you start preparing marketing Christmas in July ?? Yes, as you hear, we have not gone crazy (and other experts give us the reason). Since advertising is much more expensive at Christmas, it makes sense to start attracting users to the early stages of the conversion funnelmonths in advance.
2) Launches brand awareness campaigns in September and October. In this way, you will have an audience of users to do retargeting when Christmas approaches.
3) Include the Christmas campaigns in your annual digital marketing plan. This will ensure that when the dates approach you have the budget and the necessary resources to prepare everything.
4) Do not forget the inventory. With the increase in demand for Christmas, it is necessary to reinforce the stock in advance to ensure that the products are available and not waste the resources invested in the campaigns.
5) Do SEO focused on marketing at Christmas. Keep in mind that, according to Google data, users start looking for ideas for Christmas gifts in August. And in addition, you will need enough time to be able to position yourself organically.
6) Create community around your brand throughout the year. Having an active base of users interested in your brand (for example, through a Facebook group , the community of an app or other channels) will give you a fantastic platform to spread your marketing campaigns at Christmas.
7) Prepare a schedule of activities. To launch a successful campaign, you have to fit many different pieces, from creativity to technical aspects. Preparing a timeline in advance will help you so that everything is ready on day D.
8) Strengthens the processing and customer service staff. Christmas is accompanied by a higher volume of orders and more requests for customer service, so you have to be prepared.
9) Develop landing pages for specific products and promotions . Landing pages are another aspect in which you are interested in “doing your homework” in advance, especially if you are going to try to position them through SEO.
10) Keep calm! For marketers, the weeks leading up to Christmas are usually a totally frantic period. But if you have managed to prepare yourself with time, you will see how much better you get along.
Christmas marketing tips: discounts and promotions
11) Send advances of your discounts. For example, you can send a Black Friday teaser to your database on Monday of the same week to create expectation.
12) Be more promotional than on other dates. Make marketing at Christmas has a great advantage, and you know that users are ready to buy. Take advantage of it through more direct campaigns.
13) Launch offers with exclusive products. There are many types of companies that can take “special Christmas” product lines, so think about how they might fit into your brand.
14) Create special gift cards. For example, you can create a gift card of 75 euros that can be exchanged for 100 euros in certain types of products, or only during a few key dates.
15) Look after the shipping and returns policy. Although users are increasingly accustomed to buying online, shipments and returns are still pain points to improve. Make sure you always keep clear the shipping deadlines and the refund policy, and think about whether you can improve your conditions during the holiday shopping period (for example, with free shipping).
Christmas marketing tips: communication and creativity
16) Decorate your web page . A very simple trick, but that can reinforce the branding and the brand experience of the clients: add a few touches to your website to breathe a festive spirit.
17) Sell a lifestyle, not just a product . Each year, thousands of brands compete to get the attention of consumers during the holidays. If you want to differentiate yourself, focus your communication on the lifestyle of your brand and not just on the products.
18) Be original. Users are saturated with advertising, so generic Christmas marketing campaigns no longer convince them. Think about how you can take an extra spin on your message to stand out.
19) Take advantage of the Christmas spirit. The Christmas season is well suited to emphasize corporate social responsibility and charitable causes. Show customers what really matters to you and show them that you are not only concerned about sales.
20) Surprise your customers. We all expect to receive messages from companies on the same key days, so the impact is less and also the competition grows. Instead, surprise users with a message at a time when they do not expect it.
21) Segment the messages. Christmas is not an excuse to send the same email to your entire database.
22) Tell a story. If you just talk about offers, discounts and promotions, users will not remember you. Tell them your brand’s story and connect with them at a more emotional level.
23) Create a sense of urgency. A classic marketing trick that goes well for the dates indicated, for example, including countdown bookmarks in your emails and other communications.
Christmas marketing tips: channel strategy
24) Coordinate your campaign in different media. All channels should show a unique presentation of the same campaign, or focus on unique opportunities within a broader campaign.
25) Align the campaigns and strategies. Remember that all your channels must act in a coordinated manner to meet the company’s global marketing objectives .
26) Think cross-channel. Today, users use multiple devices and receive multiple impacts throughout their client journey. Therefore, you have to look for a broad vision and take into account the interactions between channels.
27) Create specific Google Ads for Christmas. Although they have a high level of competence, campaigns focused on keywords such as “gifts for athletes” can be very effective.
28) Use Instagram . Instagram is the fastest growing social network in recent years and also has a social ads platform integrated with Facebook, so Christmas can be a good time to strengthen your presence here.
29) Search for channels that your competition is ignoring. Pinterest, Quora, YouTube … are sites that have millions of users, but that most brands ignore. Take advantage of them to launch your Christmas campaigns in a less saturated environment.
30) Launch with Amazon Ads. The advertising platform of Amazon does not stop implementing news and is a very interesting niche for marketers.
31) Squeeze your email marketing . If you’ve spent the whole year expanding your database, Christmas is the time to take advantage of it! Of course, keep in mind that these days the inboxes are full of promotional emails, so you’ll have to be creative with the issues.
32) Do retargeting campaigns . Another great way to take advantage of the information about users that you have been collecting throughout the year.
Christmas marketing tips: optimization
33) Find out what you want your customers to do. The meaning of marketing at Christmas (and at any other time) is to get users to perform a certain action at the lowest possible cost.
34) Do ad hoc test. The conclusions of the A / B tests at Christmas do not have to be applied at other times of the year, and vice versa. Therefore, it is better to go microting from the beginning of the campaign and implement the results in real time.
35) Focus on what is best for you. Although it is always interesting to experiment with new options, Christmas is a period where you play a good part of the brand results, so it is always a good idea to focus the budget on options with guaranteed results.
36) Pay extra attention to mobile channels. Or better yet, think first of mobile and then adapt to desktop.
37) Do not forget about loyalty. The icing on the cake of marketing at Christmas is to get users to stay with you, so look for strategies to build loyalty for next year.
38) Experiment with your pricing strategy. At Christmas, customers are actively looking to buy, so you can risk more.
39) Do not lose sight of the global objectives. It is easy to get swept up in the vortex and think only in the short term, but at the end of December it is only one more month. Think about how to fit your Christmas campaigns into general strategies.
40) Follow the results in real time. Set some objectives by days or weeks and a contingency plan if the results are not as expected.