Email Marketing Expert Tips
In these times of extensive spam filtering is increasingly difficult to reach the receiver, you (marketing) e-mails even though they have ‘double opt-in confirmed that they want to receive mail. Of your Open and click-through ratios may be affected decent (20-30%) due to incorrect spam filter reviews.
permission
The confirmation of your subscribers that they want to actually receive mails from you is the first step to ensure that your emails arrive. You do that with ‘double opt-in’, in other words a double confirmation. After registration, an email will be sent with a unique link. When the subscriber clicks on it is mounting around and they come to be on your mailing list and you can be sure that the correct e-mail address is specified.
Email addresses
Ask your subscription always the “real” or “primary” email address instead of a hotmail or yahoo mail or something With free e-mail providers is far more likely that someone changes quickly again address.
list maintenance
Make sure you e-mail addresses that no longer exist (which we call a bounce) removed from your list. If an email 2 to 3 times returns within 30 days is a clear bounce and therefore your mailing list. Providers see if you continue to send to an address that does not exist and the probability is high that they are just going to stop you. Mails mail
What size?
When you go to send HTML emails you can give this format the text, use multiple columns, insert images like your logo. This method is becoming increasingly popular and more and more e-mail programs can open this well. Unfortunately, most spam mail also HTML emails, making it increasingly difficult distinction to make. Research shows that can be compared to plain text emails. HTML e-mail 2 to 3 times more often does not deliver If you really would like to send HTML emails, make sure you send an alternate plain text version (text / HTML multi-part mime format).
contents
Many providers filtering based on the content of the email.
website url
Before you put links in your newsletter, make sure you check them. If that domain is used to spam may be a reason to also keep. Your e-mail to Prefer not to use url in your subject.
Words / phrases
Mind your language when you’re sending. Mail Avoid certain terms you often in spam emails come across as medication, mortgages, making money, and pornography. If you really need some words, they do not use IIG in a way to hide it (extra letter, typo, etc), it seems just more spam.
Pictures
Do not emails with just a picture where everything is, including the text, etc. Use graphics sparingly or rather not.
attachments
Because viruses like to use email and spread via the attachments is wise for your email marketing just use attachments. It is often better to place it on your website and in your email a link to the file or document.
confidence
Put the bottom of each email your name and (postal) address. Also provide a valid link where one can unsubscribe. In America, these things are already required, but it also gives confidence to your recipient.
reputation
There are companies that keep track of who can be trusted and who is not when it comes to email delivery. The better email providers ensure that they ‘trusted’ list, so that the e-mails they send on behalf of their clients almost always get through the spam filters.
E-mail service
By using a good email provider do you use the above points have been arranged well, so you can trust that your emails arrive well without you having to be. Engaged in all technical matters Look at latestdatabase.com and make a quick “test drive.” latest database is one of the biggest in this area and has been around for years and years.