This is what I call TROLL MARKETING.Assistant Vice President Email Database
A viral video, with good budget that yes, but with a singer who neither sings, nor rap, who has the money to do it … (I would also do with my money what I wanted) goes out to defend the work of his life, his business , your emblem .. YOUR BRAND of the dark interests of who knows who, to economically destabilize this company.
Originally, the Creppes and Waflles brand, which has been loved by all, confirms that it remains, does not end, will not close and will not fire employees. # Lie the Lies.
The businesswoman Beatriz Fernández created a response (protest) with her song and presented it on the YouTube channel of Jazmin Tangarife, in which she says of herself to be a “girl”, a “girl who feels, and who suffers for the suffering”.
From businesswoman to YouTube Star in 1 day … sorry for the youtubers.
There are memes, is it a phenomenon in social networks and in the end who comes out well? clearly not the lady who does not sing or try to rape worse than my neighbor in the shower … but her brand is positioned and generates solidarity.
Why is it successful?
Essentially it gathers 3 components:
People are talking, for better or for worse and that generates Awareness.
The video has gone viral and positions the brand.
The Buzz achieved in the networks, in general, is supportive of their intention and against those who # Lie Lies.
It gives a face and personality to the brand that, although it has been absent from digital marketing for a long time, now generates something different.
Discourages a rumor in a disruptive way.
Troll Marketing:
Definition by Daniel Palacio
It is said of the disruptive way of trolling those who make your life impossible, in a way where the one that looks good is you ?
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