Since its launch in May 2017, Quora Ads has continued to incorporate new features to become an increasingly interesting option for marketers. buy youtube views
Its latest innovation is bids based on cost per thousand (CPM bidding), an ideal option for advertisers who seek advertising campaigns based on notoriety and outreach.
How to start a campaign on Quora Ads
First of all, to start an ad campaign on Quora Ads, just follow these 3 simple points:
- Create an account. You need an account in Quora to be able to access the features of Quora Ads Manager and start running your ads. If you still do not have it, you can create it from here .
- Create your ad and select the audience. The advertising platform offers several ad formats and different ways to segment audiences, in order to create ads with a high power of engagement and to be shown to the desired target.
- Choose the budget and start the campaign . Quora Ads offers different types of bids to optimize and monitor the performance of your campaigns, while you control spending constantly.
Targeting options in Quora Ads
Quora is a platform based on questions and answers on all types of topics, so it is very likely that you will find content and users relevant to your brand. It has a base of 300 million active users per month, very close to the figures of Twitter and above those of Pinterest. All this makes the Quora Ads a very interesting platform for marketers looking to diversify their social ads strategy.
After the incorporation of CPM bidding into its advertising offer, Quora Ads has three different targeting options based on the advertiser’s objectives:
- CPM (cost per thousand) . The advertiser pays for the number of impressions in the ad, setting the maximum amount he is willing to pay for 1000 impressions on Quora. Quora Ads recommends this option for campaigns based on branding, for example, launching new products, services or events.
- CPC (cost per click) . This option follows the classic model of online advertising, in which the advertiser only pays when users click on your ad. In this way, it is easier to link the costs to the performance of the advertisement and justify the return on the investment.
- CPA (cost per acquisition) . The most sophisticated option, in which the system optimizes the ad management to achieve the highest possible number of conversions. Although it requires the advertiser to set a maximum cost per acquisition, the payment is calculated per thousand impressions. For this option to work properly, it is necessary to install the Quora pixel on the advertiser’s website.
More news and features of Quora Ads
Although it has been incorporated rather late into the social media advertising market, Quora Ads has not wasted the time to incorporate functionalities to its platform. These are some of the most outstanding of the last year:
- Image ads for mobiles and computers . To use them, advertisers have to upload a company logo (30 x 30 pixels) and an image in rectangular format (the recommended size is 1200 x 628 pixels). As in Facebook, the amount of text in the images is limited (in this case, to 20%).
- A segmentation system based on automatic learning to show the ads to the users most likely to carry out the desired action (Broad Targeting).
- Quora Ads QuickStart Program , a help program for advertisers who invest at least $ 100 a day and that includes 45 days of personalized assistance, calls, training and specialized learning materials and help to create campaigns.