The SEO On Page or also known as SEO on site, is one of the 4 pillars of web positioning, and a fundamental aspect if you want to position any project on the Internet.
In this 100% Practical Guide I will show you how you can improve the SEO on Page of your website, in a clear and simple way, and without any theoretical scrolls …
You will see factor by factor and tips on how to improve or optimize it, as well as my favorite tools and tricks that you can apply to your web project.
To define in a simple way what is the SEO On page, I will tell you that they are the set of internal optimization techniques of your website with the aim Social Media Marketing Plan of making your web project more user-friendly for the search engine and thereby improve our visibility, traffic and positioning Web.
There are some confusions in what is seo on page and what is not so look at some aspects that are:
- Indexing analysis. Status codes, indexable pages, paging, robots.txt, metarobots, canonical, redirects, etc.
- Analyzing the content Duplicate content, title and description, keywords, headers, images, structured data, css, javascript, etc.
- Linked. Internal links, external links, anchor text, pagerank distribution, link hierarchy, etc.
- Language. National, international, geolocation, hreflang tags, etc.
- Load speed Load time, pagespeed, compression, server, etc.
- Sitemap. Site map, content map, etc.
- Structure and analysis of URL. Structure, levels, format, etc.
- SERPs optimization. Optimization of search results in Google to increase the CTR and capture more clicks.
There are people who still do not understand the differences between SEO Off page and SEO On page, but I will try to clarify it in a very simple way.
The SEO On Page are those optimizations that we make within our website, hence the name On Site.
The SEO Off page are those techniques that seek external optimizations and outside our website, such as getting them to talk and link our website in relevant sites of our same theme.