So that digital marketers do not get bored or fall into monotony, buy youtube views search engines and especially Google, prepare us great changes in what SEO is concerned.
As always, the changes that are to come are not 100% revealed, but if you can know the general direction of what is about to happen.
Changes in Google SEO this year
Although surely all search engines adapt their algorithms, the changes that always concern us all are those of Google. Next we will see those changes that will influence us the most in the coming months.
The influence of RankBrain on SEO:
The artificial intelligence of Google, will learn even more about the searches of users. Determining if the results offered to each user after each search have been relevant or not, and improving the efficiency and relevance of the results in the following searches. This artificial intelligence has a rapid learning, but whose effects will be noticed very progressively in the SERP.
Pagination of the search results :
Internet users have also evolved over time and have learned to do more natural but also more complex searches to obtain the information they need in the first six results. This coupled with the minimalist policy of Google (“less is more”), will result in Google eliminating the lower half of the search results . What percentage of clicks do you make on results after the sixth position? Very few right?
Google penalties in 2017 :
With the revisions of their algorithms in the coming months, it can easily happen that the same thing happened in the past with certain LinkBuildin g practices . Google may find that certain practices do not mesh with its philosophy and expand the list of tactics considered Black Hat. If the tactic we employ is doubtful, we must be careful and stay alert in the coming months to anticipate a possible penalty.
Confidence in e-commerce (HTTPS and SSL certificate):
Web pages that do not have their SSL certificate updated will be shown as “unsafe” web pages . Who will enter your credit card information on a “not secure” payment gateway? This change will affect all websites, but the effects are more counterproductive in e-commerce. Something that has an easy solution, just have the SSL certificate up to date.
Migration from HTTP to HTTPS:
With Google Chrome 56 will begin to label all web pages as “Not secure” until they are migrated to HTTPS. The change will be progressive, first labeling those that handle sensitive information: Online banking, e-commerce … How to migrate from HTTP to HTTPS? It will depend on where our website is hosted and where we obtain the SSL certificate. The simplest option is if our website is hosted in a Hosting and we acquire the SSL certificate in the Hosting itself. In this case, they will almost certainly be in charge of making the migration for us.
AMP expansion :
Throughout 2016 Google has been increasing the results AMP ( Accelerated Mobile Pages ) being the past December 15 when Google has begun to show this type of results in the search of images. Will these results expand in Shopping and Videos? No doubt at this rate it would not be surprising.
The geolocation will have more relevance :
Local search results will have more and more relevance. In general, most services and business searches are locally, so the importance of a more efficient local SEO is logical evolution.
Beware of 301 redirects:
Although from Google it has been pointed out that 3xx addresses will not influence a PageRank loss, we should continue to avoid them as much as possible. Every rule has its exception and redirects 301 yes we must avoid them at all costs, because they will negatively affect our PageRank.
In short and to continue with its trend, Google is striving to update itself with a clear objective: Improve the user experience by offering the most relevant results in the shortest time possible. Why but what does a search engine do?
Do you need to turn your page to https? Do not know how to make your content appear as AMP ? We can help you: