Starting to take the first steps on the Internet is something that is increasingly necessary for brands and companies of all sizes french consumer email database . If you still do not have a presence in the network, or have started to make your first steps but do not follow a predefined plan, you should start to think about how to design your online marketing strategy.
This is a very broad topic, since we would be talking about how to define the lines of action of any type of business aimed at any sector or audience. Therefore, I want to clarify that what I am going to offer you with this post is a practical guide in which I have put a lot of work and love, but in which you will also have to do your part to achieve your goals.
To expose this topic in the best way I know, Miguel Florido has opened the doors of his blog and has proposed a challenge, so as a thank you to this great opportunity, I do not want to disappoint you!
According to his recommendations, the plan is as follows; I have prepared one of my guides by steps to design your digital marketing strategy effectively, and to help you understand why its importance, I will give you an illustrative tutorial with downloadable Excel template included.
What is an online or digital marketing strategy and what are the benefits for your corporate or personal brand?
Before considering how to define and design your strategy to gain online presence, it is important that you understand well what this whole process is about and why you should take it to the letter with your brand or business.
I usually meet clients who have heard that they have to be in social networks, position their pages in Google or launch an online store to offer their super innovative product, but do not understand the real reason for all this and, therefore, do not mark realistic goals
To avoid that this happens to you and you are sticking blind with your digital strategy, what do you think if we define this concept and detail the advantages of following an effective strategic plan?
Definitions
Marketing strategies have traditionally been classified according to 4 aspects, known in the economics books as the 4 P’s, of which I will briefly review one of the following points.
Before this, I want to be direct and give you a definition without technicalities of what is an online or digital marketing strategy:
“This is the process that allows us to contact and create solid relationships with our customers without having to physically contact them, simply with the help of the Internet.”
As I understand that some people also like to give the concepts one more round, here I give you a somewhat more extended definition:
“An online marketing strategy is one that leads us to interact with our customers through the Internet without having to contact in person. These relationships, carried out efficiently, help us to exchange mutually ideas, products and services that meet our needs or objectives to meet. “
However, the most difficult part of all this is not to understand this concept in itself, but to understand how it works within companies and the freelance world, since to design this type of strategy it is necessary to analyze and define:
The objectives
The available resources
The target audience
The competition
A lot of information, right? I think before we get more into the matter and see how you can work all these aspects, it is interesting that you know what are the advantages of getting this process going correctly.
The benefits of defining and efficiently implementing a digital strategy
So that you understand very well why you should build up all this theory and apply it within your company or professional activity, I’ll make a brief summary of what for me are the most remarkable benefits of implementing an efficient online marketing strategy:
Encourages “Inbound Marketing”: a well-defined digital strategy provides us with the necessary data to develop campaigns that attract customers, so that they are the ones who decide to buy, and not us who sell them.
Encourages business growth: thanks to all the data analyzed, we can grow our business.
It supposes a saving in costs or “not squandering”: it is not necessary to invest large amounts of money, it is enough to adapt the necessary budget to implement the appropriate strategies.
It allows to focus efforts: Internet and online advertising offers us tools that allow us to segment very well and work focusing on our specific target market, without having to waste money on large mass inefficient campaigns.
So that you understand me with all this, the main idea lies in the possibility of being able to obtain a lot of information about your clients thanks to the statistical analysis of trends and conversions, something that is possible thanks to the digitalization.