If we go to Wikipedia to find what a slogan is, we find the following definition: “Short phrase, expressive and easy to remember, used in commercial advertising, political propaganda, etc.”
This definition of apparently simple slogan, involves a great UAE Email Lists difficulty, since it is not so simple that the audience reminds you and keep the message you want to convey.
It is surely one of the most important characteristics that a good slogan should always have.
Close your eyes for a moment and think of a color, for example red, in less than 3 seconds think the name of a brand, you would have probably said Coca Cola because we associate your brand image always with the iconic color that surrounds it, but the The slogan that surrounds this brand is always associated with an emotional marketing “the spark of life” and what logically has the message associated with the happiness of the person who takes it.
We have seen the example of Coca Cola’s previous slogan as the emotion that your brand associates with is the search for happiness, so keep in mind what emotion you want to provoke with your slogan and logically with what emotion you will associate that brand specific.
For example, the slogan of nike “Just Do it”, in Spanish “just do it”, what you are looking for is to motivate the audience to fight for any dream you have, it really is a very good slogan because it is associated with sport and not be still but moving towards that dream that we want to achieve or achieve.
In this ad you can see how different people are from children who one day will be very prominent athletes and seeks to convey that passion and motivation to all people who see it.
What emotion has this slogan of nike conveyed to you?