IBM launched the first artificial intelligence tennis expert with its AI platform, Watson, during the Wimbledon Championship this summer. Watson analyzed 22 years of sports journalism and innumerable transcripts of player interviews, a total of 11.2 million words, and combined this with 28 years of statistics. It resulted in two million commitments.Canada Consumer Email Database is the most powerful sales leads for online marketing campaign.
Agency: OgilvyOne
2. Domino’s Alexa ask Domino’s to feed me ‘
Domino’s ability allows consumers in the UK to ask Amazon’s Alexa to order a pizza. Since its launch and promotion through social networks, the campaign (which ran in September) obtained 2.7 million impressions on YouTube and 4.4 million on Facebook.
Agency: We are Social
3. Ikea ‘Place’
The Ikea Place application made the retailer one of the first brands to use Apple’s ARKit feature for something useful. Place allows users to virtually position Ikea products in almost any space. The application includes 3D and true scale models of Ikea sofas, armchairs, stools and coffee tables to provide an accurate impression of your design and how can they fit into the home.
Agencies: Space10, TWNKLS
4. Tui ‘Destination U’
Tui debuted with a prototype facial reading machine that recommends a person’s vacation destination based on their subconscious microexpressions. The device presents a variety of vacation videos for the user that will vary per person. In the end, the viewer will be presented with a unique “recipe” for the type of vacation that will probably make them happier, based on their reactions to the videos.
Agency: RealEyes
5. Marmite ‘TasteFace’
The TasteFace application used facial recognition technology to measure people’s reactions to Marmite. The software was developed in Microsoft’s Emotion API, which can recognize facial expressions. AnalogFolk developed an algorithm to convert these expressions into a sliding scale of love and hate for the tasty spread.
Agency: AnalogFolk
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