When planning your marketing strategy, think about how all channels can work together vs. Planning each channel independently. Therefore, We have guaranteed to the freshest, most accurate email list found anywhere throughout the French. French Email Database For example, if you have a contest on Facebook, think about how each other point of contact (digital, offline, physical, etc.) can drive the contest. Although the contest is on Facebook, each point of contact must support the same strategy.
It should not be a “Facebook Contest”: it should be a contest on Facebook backed by all your marketing contact points.
2. The strategies must be connected through the channels.
The strategy must also be connected through the channels. Consumers do not think about channels: they think about their brand or business. Make sure your strategies connect perfectly through the channels. It is not a campaign with digital added. Make the campaign come alive organically in each channel.
3. Ideas should use multiple points of contact.
Each idea can be bigger and better with multiple points of contact, both digital and traditional. We know that campaigns work best when we connect with consumers in all channels that are meaningful to them. Studies show that digital campaigns that use multiple digital touch points perform better vs. campaigns using only one point of contact.
4. See your business as a customer.
Think like a customer. They do not see if the e-commerce team is different from sales, which is different from marketing and different from customer service. They see you as a single organization or brand. Enter them that way.
5. Consumers do not have a linear route.
We often design interactions as if the consumer had a linear route. The reality is that they do not. Each consumer has a unique path that leads them to do business with you. People do not start their interaction with their businesses on their homepage. Design your digital strategy remembering that customers do not follow an exact process from A to B to C.
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