In this post you will find a complete tutorial of Google Webmaster Tools for beginners and novices who want to start in this tool. For this you will find a complete video tutorial of Google Webmaster Tools where you will learn to use the most important functionalities and features of the tools board member email database . Google Webmaster Tools is one of those essential services for any webmaster who wants to obtain organic traffic. Well no it’s not Webmaster Tools now it’s called Search Console.
Some of us are having a hard time getting used to the new name after so much time talking about Google Webmaster Tools (or WMT), so you’re going to apologize if most of the time I refuse to refer to this service because of the name Google uses to make it. renamed last May: Search Console. Over time I guess we will get used to calling it that, but for now it seems that we all continue to sound better “Webmaster Tools” (… that even Google is costing, because most of the time refers to this service by the old name ?)
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Why have they changed their name?
According to the company’s own statements, the change was due to the fact that they detected that the term “webmaster” did not represent all the users of these tools. So, they decided to change the name so that nobody feels excluded and that everyone (webmasters, business owners, SEOs, …) feel comfortable using the service.
Okay, it sure is true … but it seems to me that there is something else. In my opinion, the name change gives us very clear clues about the approach that Google intends to give to this set of tools and how it wants us to use them.
It gives the impression that they have tried to move away from the term webmaster (which seems more oriented to the maintenance part) and are trying to give more importance to their ability to help you get more (and better) Google organic traffic.
It is about using the term “Search” (search) instead of “Webmaster” and thus enhance the “organic” approach to the previous one that seemed to refer more to technical improvements and SEO type on page.
But surely they are also trying to put everything in its place. Using the term “search” they make clear what is the central axis of Search Console: the searches and thus clearly differentiate it from the central axis of its other star tool in the analysis: Google Analytics, which obviously focuses on visits.
This difference between both products should seem obvious to any “webmaster”, but the truth is that sometimes generates some confusion about what is useful for what. At the end both of them provide us with analysis of issues related to our website and help us improve their performance.
That said, I’ll start this article by showing you the most basic aspects of the product to go deeper and deeper into this magnificent tool (or rather “tools”) that will greatly help you to meet the objectives of your website.
One moment: tools for webmaster? … organic traffic? … maybe we are rolling it and you start asking:
What is Google Webmaster Tools really good for?
If I have to synthesize the benefits of using Search Control I would do it in these three points:
Diagnose possible problems on my website from the point of view of Google: indexing, tracking, penalties, …
Know the origin and find the most effective way to expand organic traffic to the web.
Provide information to Google about our website: how we want our URLs to appear (for example with or without www), send our sitemap to facilitate the tracking and indexing of our website and report the relevance of each page (according to our criteria) among others things.
But maybe you have it clearer in this Google video with which he presents the service.
After watching the video I have no doubt that Alice will succeed in the online business of tuned jewelry thanks to Webmaster Tools ?
Webmaster Tools and the conversion process
Before I start to see how to create and work with a Google Webmaster Tools account, I find it interesting to make a situation map that clarifies in a very graphic way the phases of the process that monitor these tools.
These are the phases of the process that lead us to the final goal: the conversion of visits from organic traffic.
Tracking: The first goal of SEO is to get Google to track all those pages that we are interested in obtaining organic traffic.
Indexing: This will be the second phase of the process. Once we get Google to find our pages we have to get them to classify them correctly and include them in their index.
Positioning: Without