Twitter Analytics is a powerful tool, available to everyone, which has been a considerable advance in the measurement of our results in the actions we undertake. Since 2014, the brand of 140 characters decided to open the doors of the statistics of our tweets to anyone who had an account and not only was an advertiser spain email database , the way to analyze the interaction rates has changed significantly.
One of the basic functions when considering any strategy within Digital Marketing is the analysis of the results that are being obtained. More if possible, if you talk about Twitter, since it is essential to know the times that users have viewed your tweets, the days that have had a greater impact on your publications, what kind of tweets work best, what time is the best to publish…
Get a good control of the results and statistics of Twitter Analytics will offer a control over the future decisions that are going to be made, a higher conversion ratio and, ultimately, better results in your campaigns.
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What options does Twitter Analytics offer us?
Twitter Analytics offers a wide range of statistics in Spanish to dissect the results:
The interaction, in real time, of the users with your tweets.
From each of the tweets see in detail the impressions (CPM), the interactions (CPC) and the interaction rate (CTR).
Report of the last 28 days with the data of your activity, comparing it with your previous 28 days and observe the tendencies that are taking place with respect to the following months.
All statistics are available for download in CVS format available to open in Excel.
Data from your followers to know them a little better, as well as the comparison of any audience segment of Twitter users that you select.
Availability of Twitter Cards statistics.
Result of the videos embedded in the tweets. (Beta option).
Option to check the results of the campaigns in Twitter Ads.
With this guide of Twitter Analytics in Spanish we will see how we can extract all the statistics of this powerful free analytical tool available to Twitter for anyone who has an account in the social network.
Twitter Analytics in Spanish, a free option to analyze your statistics
Next we will see all the options that the Twitter tool has to shed the statistics of your account.
1.- How to access Twitter Analytics in Spanish
To access all the statistics of Twitter Analytics is very simple, you just have to enter your Twitter account, select your profile photo (which is located on the top right) by clicking on it a drop-down will appear, now you just need to put the pointer on top of Analytics and we’ll be inside.
Another option is to search directly in Google the term Twitter Analytics or click on this link.
Once inside, it takes us directly to the Home page, but it is not the only category in the top menu, since the categories of Tweets, Followers, Cards Twitter, Videos (Beta) and Tools are also located.
Let’s look at each of these options and see what statistics they offer.
2.- Home
Twitter Analytics
At the top of the page, there is a graph with a summary of the last 28 days comparing them graphically and percentage with respect to the same period before the one shown. That is, the previous 28 days shown by the panel. In it, it is detailed:
The number of Tweets published in that period.
The number of impressions that all the tweets had.
The visits that your Twitter profile has received.
The mentions that you have generated. (@user)
The number of followers you have today.
The tweets with links to your profile are those that have mentioned you or include a redirect to your profile.
Basically, this option of Twitter Analytics helps you to have a general idea of the statistics you have had in the aforementioned period of time.
Scrolling down displays a statistical summary of the highlights of the tweets of the month in which you are and the months before the month in which you activated your Twitter Analytics account.
A very interesting option, since it shows the following characteristics:
Main Tweet The tweet that had the most impressions.
Main mention. The tweet that had the most interactions.
Main follower The follower that has more followers.
Tweet with main card. The “Twitter Card” that had the most impressions.
Tweet with main multimedia content. The Tweet with content m