More and more brands are signing up to the advertising cart on social networks . With a lot of platforms and customization options, buy youtube views the marketing possibilities to reach the audience that interests you are better than ever.
In addition, it is an advertising channel of great profitability and versatility, which allows creating campaigns for a wide range of business objectives at a reduced cost.
To launch you to try new options in social ads or even encourage you to try them for the first time, today I want to present the main platforms for this type of ads and share with you two success stories of Cyberclick. Let’s go there!
Cyberclick Success Story: Images in Social Ads
In the experiment we did, two groups of images were disseminated: one of them following the company style book, while the other applied the previous advice without losing the identity of the brand.
With an equal investment, the images with a performance focus had a CTR up to 35% higher than the images with a focus on branding .
Likewise, the ROI achieved both in terms of sales and revenue was more than double in the ad sets that used these photos.
The main platforms of social ads
What is the best platform to advertise on social networks? There is no single answer, since each case is different. When making your choice, you should think about the social networks most frequented by your target audience, the type of campaign you want to create and the characteristics of each platform. To help you make this decision, here is a brief presentation of the most important ones:
- Facebook Ads . Facebook is the most popular social network worldwide and has a solid advertising platform. In addition to having a large potential audience, it offers the advantage of being very visual and having multiple segmentation options, from demographics and interests to similar audiences.
- Instagram Ads . A very visual network, where users are usually predisposed to “Like” and that takes full advantage of the integration with Facebook. To take full advantage of your potential, focus on polishing your images and videos to the fullest.
- Twitter Ads. The bluebird social network also offers very interesting social media options, since it allows you to create campaigns adapted to a wide variety of objectives (conversion, leads, application downloads …) and increase your potential audience through the Twitter Audience Platform. If you want to get the most out of it, combine it with an artificial intelligence solution!
- YouTube Ads . Video ads on YouTube are the format most similar to “lifelong” television advertising. Make the most of your advantages to tell stories that connect with your audience.
- Snapchat Ads . This network is relatively new, especially in the Spanish market, and has a largely young audience. Its advertising has the casual touch that characterizes this network and offers great creative options through videos of 10 seconds, Sponsored Geofilters and Sponsored Lenses (the perfect option to invite users to have a great time playing with your brand).
- Pinterest Ads. The cuqui network has a mostly female audience and is a vein for topics such as weddings, cooking or fashion, so your ads can be very useful when reaching this niche.
- LinkedIn Ads. This advertising solution may be suitable for those who seek to reach a mostly professional audience and B2B.
In advertising campaigns on social networks when we have installation, purchase, registration objectives … we must ensure that all the variables of the campaign reinforce the conversion process.
The interaction with the image of the advertisement is, in short, the first part of this process.
Success Story of Social Ads: Iberia
We work with Iberia to boost the growth of reserves in all its top routes originating in Spain, other European markets and Latin America. To do this, we use our Twitter Ads optimization solution based on artificial intelligence, Twitter Tech Marketing .
Our main challenges were to optimize the unit cost for each search carried out by users through the form on their sites and to know the user’s behavior at the purchasing level, since we were accessing a mobile audience that still carries out its purchases mainly from the desktop.
The strategy was based on a series of actions in Spain, France, Brazil and Germany, proving progressively all the routes with the highest number of micro-segmentation of the target that the tool allowed us.
In the first stage, the campaigns were of the “always on” type , with generic and timeless messages. In the second stage, we opted for the Ads Real Time , which show destinations with prices in real time and updated according to the company’s offers. For this, we developed a pioneering integration with the company’s pricing repository.
These are the main results :
- More than 1000 active segmentations between all in-live campaigns.
- More than 70,000 visits to the different landing pages from the ads.
- The average CTRs are around 0.25%, especially highlighting premium destinations such as New York (above 0.60%).
- Once arrived at the website, users show a high rate of reactivity, with almost 27,000 requests for availability from the forms (38.5% conversion compared to the visit).
- The unit costs per search are below € 1, which represents a cost 10 times lower than that obtained in previous actions.
I hope that these examples of success in Social Ads will encourage you to undertake your own campaigns and optimize them constantly with an analytical and methodical vision.