A fundamental aspect in any marketing strategy is to define which landing pages are necessary to achieve the conversions or objectives that we have set.
Previously we will have defined the objectives and actions with which we will attract qualified traffic and we will drive to our landing page to convert Buy YouTube Comments those visits into leads, sales or customers.
Keep in mind that the key to the success of a landing page are many criteria but there are aspects that are very important such as;
- Copywriting.
- Proposal for sale
- Segmentation and qualification of the traffic that we are going to obtain.
- Design and its ease of use on any device.
- Calls to action or “Call To Action”.
A landing page is a page designed and designed for conversion .
This conversion depending on the type and the objective of the landing page can be made to leads, but it can also be produced for a direct sale of a product or service, so that the conversion is made to sales or customers .
Analyzing the definition of what a landing page is, you realize that giving only one end of conversion in leads does not cover all the objectives that these landing pages can play, since they are many more.
Now that you know what a landing page is, let’s see how to create a landing page .
For this, the first step would be to define the basic structure that any landing page should have;
- Proposal for Sale It consists of the title, arguments and reasons for the sale.
- Image or video. Personally I prefer the video, it really works much better at the conversion level, and the more natural this is, the better.
- Benefits or characteristics. We will describe the benefits or characteristics of the product or service we are offering.
- Social test or comments. Includes comments from satisfied customers. It also includes image of it so that the message generates greater empathy.
- Call to action (CTA). Button or registration form for the capture of leads.
This would be the basic structure to create a basic and simple landing page but depending on the product or service, it has to be adapted and made personalized.