A webinar is a powerful communication tool that can help us as a Branding strategy to let us know, we can also use it as a strategy to get followers, and finally we can use it to sell our products online spain consumer email database . In this post I will explain everything you need to know about the Webinar, as well as the structure that it has to have, and I will finish with free and paid software that you can use, and other elements that you need so you can achieve your goals and even sell things online.
What is a Webinar?
We could say that a webinar is a conference that we make through the Internet through a solution or video conference software.
We have to take this type of online events very seriously and prepare a content that has a lot of value for our readers and followers, but the event can turn against us and become a case that is very negative for our brand image.
Structure of a Webinar
I’m not going to wind up saying 80 steps to make an event of this type, but I’m going to reduce it to 5 very simple and different parts:
Part 1. Choose the theme of your Webinar
I recommend that you start with the choice of a theme and then choose the title of the conference that you will give. Then what you have to do is prepare a content of 300 or 400 words that will be very useful to create the landing page for that event. Remember to choose an image that has a lot of punch, and that helps your event to be more easily viralized by Social Networks.
If you do not have much knowledge in creating a landing page, I am going to recommend a wordpress plugin called Visual Composer, which will help you create super professional landing pages without having any programming knowledge.
Part 2. Make dissemination of the event in all online channels
You have to try to make the webinar as widely as possible, so take advantage of all the online channels you have, in order to get as much audience as possible.
These are some of the actions that I perform when I make a webinar:
Publish an article in the Blog to make it known.
I broadcast on Social Networks.
I send it to my Blog subscribers.
Can you think of any other action to disseminate a webinar?
Part 3. Introduce yourself
The presentation is a key aspect to hook your audience to your online conference, since a bad presentation will cause the webinar to end shortly after starting.
You already know that they are a super fan of the magician Juan Tamariz, because in the presentation you do not bore people who are taking time to listen to you but rather perform a trick that impresses and captures all your attention, I do not say that you take out a deck of cards and say “Cha ta ta chan”, but you are looking for some game or activity that makes the user participate, and from this moment, go from being a passive user to an active user and very interested in your chat.
This part should not exceed 5 minutes.
Part 4: Contents of the online conference
Well, here you will have captured the attention of the user and you can start with your conference, it is very convenient to give a theoretical introductory part and then end with a practical one, where you teach a technique or method that people who have connected to the conference.
This part can have a duration of 30 to 40 minutes.
Part 5: Sell your product online?
I believe that a webinar can be a perfect tool to sell your star product online, but not all webinars have to do to sell something online, as I said before this type of online event can be done as a branding strategy or to get followers.
I have personally done many more webinars that I do not sell absolutely anything that webinars that I do.
Strategies to sell your product
1.- Offer a discount coupon to encourage instant sale.
2.- Offer a special price for a specific time and only for people who have connected to the webinar, for example we can offer a special price valid for the duration of the webinar.
3.- Offer a free product that serves as a link to the payment product.
4.- Offer the landing page url for users to see and analyze the product. Remember to use a shortened url, and already put it in the name of the product.
What other strategies do you come up with to sell your product online?
Free software for a webinar
Google Hangout
google hangout
With Google Hangout you can make and broadcast any online event completely free of charge.
The assistants will be able to realize their questions through chat.
People who participate with image and sound in the event can customize a small author’s box and put their name, photo and website address. This is very interesting to get people