Direct contact with your blog followers through a periodic newsletter is a great way to keep your audience up to date with all the new content you post and a very interesting way to enhance direct contact with your readers. Email marketing, although strictly not the case that concerns us today, is one of the techniques most used by companies to contact people really interested in the products, services or content they offer, and in the case of a blog is very similar chief executive officer email database . Keep in mind that the people to whom you are going to send your content through email are users of an enormous quality for you because you have the certainty that they have been, proactively, those who have registered to receive your newsletters, for what you already have the certainty that they are very interested in you.
Look where you look, take care of the readers of your blog, be interested in them and try to discover what content they would like to read on your site is a good idea but in this case, take care of your subscribers, even more.
Throughout this post we will see in detail all you have to know to make the most of this great way to contact your readers in a complete way, from the recruitment of subscribers from the Blog that we will do through the plugin Sumome , until the moment of how to create a newsletter with Mailchimp, also passing the time of sending and analyzing all the most advantageous possibilities to get the most out of your shipment.
4 reasons to send a periodic newsletter to your subscribers list
1.- Users very interested in your content
You know that if a user takes the step and subscribes to your content it is because he has a special interest in your work. Of the hundreds or thousands of blogs on your subject, you have chosen yourself and you must thank them with personalized and quality content.
2.- Content segmented by the interests of users
One of the most interesting aspects of contact with users via email is the great segmentation capacity that allows us. If we know that a part of the users responds better to the contents on a specific topic, we can do them a favor and send them only the information that interests them.
3.- Direct contact with your readers
If we say that it is important to pay special attention to the interests of readers and especially of subscribers, why not ask them? A newsletter, in addition to content allows us to contact users and know the opinion of our public on any topic related to the blog. That opinion is of incalculable value because who better than the readers can tell us what their interests are?
4.- High quality traffic source
If we think about the characteristics that a user must have in order to be considered of high quality for your blog, we will think about factors such as their interest in the subject, their desire to interact, their intention to participate and the subscribers to your newsletter have all these characteristics and many more, that’s why they are so important. The users who receive your newsletter are proactive people who do not want to miss anything and therefore the traffic your blog receives from this source is of the best quality.
How to start capturing subscribers for your newsletter in Mailchimp
In this case we will not talk about how to attract new subscribers through the content of your blog. Let’s start from “you’ve hit the right key”. You have managed to understand what your readers demand and create a content of enormous quality and value that really deserves the subscription of your readers to the newsletter.
We are going to see two ways to capture those subscribers for your newsletter with two different tools, on the one hand we will see how we can use the SumoMe plugin for WordPress, one of the most complete plugins to increase your list of subscribers and on the other hand the forms of registration of Mailchimp, the email marketing manager par excellence.
SumoMe Plugin for WordPress
Personally it is the way that I like the most and with the best results I am achieving. SumoMe is one of those plugins for WordPress that you have to have yes or yes, whether you want to get the paid version or if you prefer to use the features that it allows in its free version.
In this case we are going to talk only about the possibilities it offers regarding the subject we are talking about, the recruitment of subscribers for your newsletter.
We find these functions, once we have installed the plugin, by clicking on the blue box in the upper right corner of our screen and then on “Sumo Store”.
A screen will open in which we will find all the “complements” that the plugin allows and we will look at the three of the first section “Email”